FIFA World Cup FOMO

ChallengeWhether through work, friends, family or other commitments, fans around the world fear missing out on the FIFA World Cup in Russia. 
Insight: Just because you're not there, doesn't mean you can't live that moment.
IdeaVisa and Zlatan will help fans defeat FIFA World Cup FOMO, by giving them an exclusive behind-the-scenes look at the tournament. 
ExecutionBeginning with a launch film on social media, the campaign will follow Zlatan as he journeys to the tournament and returns to the FIFA World Cup stage. Fans at home can then enjoy his unique perspective on the matches, as Zlatan reacts live on social media to key events on the pitch. Finally, we'll also give fans the chance to enjoy the matches with Zlatan with an exclusive prize draw.  

Zlatan returns to the FIFA World Cup with Visa.
Via social media, Visa gives fans access to an exclusive experience, where they can watch and comment on World Cup games with Zlatan.
We then give fans the chance to win tickets to the World Cup, to watch a match with Zlatan.
(More content coming soon)
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