Challenge: With the launch of the new Action Heroes SS 2017 collection, Swatch challenged us with creating a fast-paced film that showcases the best aspects of the new range.
Insight: Your actions speak louder than words.
Idea: Dreamers vs. Doers. Everyone has dreams, but they mean nothing until we act upon them. So we showed that our collection is for decisive people who try new things, jump into the deep end and aren’t afraid to take action.