Challenge: In 2014, 67% of foreign people who live in London say they don’t feel at home and rarely speak to their flatmates. So how do we make them feel comfortable enough to not only settle, but redecorate their home in their own style?
Idea: Homemade. A way to connect flatmates and help people turn their new place into a comfortable home.
Execution: We created a two-part app that serves different people with different needs. The first targets people moving into a new flatshare, inspiring them to break the ice by hosting an event or party. While the second speaks to people moving in with their friends, giving them great tips on redecorating their rooms on a budget.
Home isn't always the place where you come from, but the one where you belong.